About the Founder – Todd Bailey
Todd Bailey is a seasoned digital marketing maverick and pioneer in the digital PR industry, with a distinguished career spanning over 25 years. Todd has consistently demonstrated his ability to drive significant growth and success across multiple platforms and industries.
As the driving force of PUSHSTAR Digital and behind two successful agencies (WebiMax and Gen3 Marketing), Todd not only grew these companies but also scaled them profitably, positioning them as leaders in the competitive digital marketing landscape. His strategic vision and innovative approach to digital marketing have earned him a reputation as a thought leader and industry trailblazer.
Todd Bailey’s expertise transcends agency leadership, showcasing a proven track record in performance marketing and e-commerce transformation. During his tenure as Vice President of Performance Marketing & E-commerce at MYOS Corp and MYOSPET (myospet.com) —a consumer packaged goods (CPG) company—Todd played a pivotal role in turning around the company’s direct-to-consumer (D2C) e-commerce operations. Under his leadership, MYOS achieved remarkable growth, elevating e-commerce revenue from a $100,000 monthly deficit to over $1 million in consistent monthly sales within five years.
Todd’s strategic approach encompassed a variety of marketing channels and technologies to achieve sustained growth. He developed custom affiliate programs, implemented inbound marketing initiatives, and expertly managed marketplace strategies across Amazon, wholesale/B2B platforms, and D2C channels. By leveraging his proficiency in demand generation, go-to-market (GTM) strategies, and campaign development, Todd delivered successful results across PPC, SEO, and paid social media. His vision and execution were instrumental in crafting the strategies that positioned MYOS as a leader in the health and pet supplement space.
By integrating content marketing, paid media, website optimization, and audience insights into comprehensive strategies, Todd successfully transformed MYOS into a dominant force in its niche, particularly in the field of animal muscle health. Through his innovative ideas, data-driven tactics, and precise execution, Todd firmly established MYOS’s reputation as a pioneer in its industry, leaving a lasting impact on the company’s growth and market leadership.
Fear and Loathing in Digital Marketing:
The Story of Todd Bailey
Throughout his career, Todd has received numerous accolades for his work. He was awarded “Best Use of SEO in Retail” by Search Engine Land, and his innovative strategies earned him three nominations for “Search Marketer of the Year” and other prestigious awards across the industry. Read the full blog post
In the ever-evolving landscape of digital marketing, Todd Bailey is the maverick at the helm—a pioneer with over two decades of experience, navigating the wild ride of the digital PR industry like a true gonzo journalist in the heart of the Las Vegas strip. His journey is one marked by both triumphs and challenges, much like the surreal adventure depicted in Fear and Loathing in Las Vegas.
Todd’s journey is marked by a relentless pursuit of innovation, a deep understanding of the digital landscape, and a passion for driving results. His leadership and expertise continue to shape the future of digital marketing, making him a sought-after consultant and industry influencer.
