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Hi, I’m Todd Bailey — an industry-recognized and award-winning digital marketing leader with a distinguished career driving growth across brands, platforms, and industries.

This site is where I share ideas, insights, experiments, and real-world lessons around digital marketing, SEO, PPC, AI, and the rapidly evolving search landscape. If you’re interested in what’s working now (and what’s coming next), you’re in the right place.

What I Do

I create content focused on modern digital marketing strategy, including:

  • SEO & Search Strategy (Traditional SEO, AEO, GEO, AI & LLM optimization)
  • Paid Media & PPC (Search, Social, Programmatic, CTV, Video)
  • AI in Marketing (automation, personalization, workflows, and experimentation)
  • Audience & Data Strategy (CRM, DMP, DSP, attribution, insights)
  • UX, CRO & Performance Optimization
  • Content, Video & Creative Testing

Everything I share here is grounded in hands-on experience — not theory.

Experience & Expertise

Throughout my career, I’ve consistently demonstrated an ability to drive meaningful growth and measurable results. My expertise spans:

  • Web Development & UI/UX
  • SEO / SEM / PPC / SMO
  • AI, GEO, AEO & LLM optimization
  • Paid Search & Paid Social
  • Programmatic Media (CTV, Video, Display)
  • Customer & Audience Data (DMP, CRM, DSP)
  • Conversion Rate Optimization & Experimentation

I’ve worked across multiple verticals and collaborated with Fortune-level brands, helping teams navigate complex digital ecosystems and scale performance.

Tools I Use

I’m fluent in a wide range of modern marketing and analytics platforms, including:

  • AI & Creation: ChatGPT, Gemini, Perplexity, Canva, Logic, Premiere
  • SEO & Research: SEMrush, Moz, Ahrefs, Screaming Frog
  • CRO & Personalization: Mutiny, VWO, Optimizely, Adobe Target
  • Analytics & Behavior: FullStory, Hotjar, Amplitude
  • Marketing Platforms: HubSpot, Salesforce
  • Ecommerce: Shopify, Magento

…and plenty more.

Recognition & Community

My work has been recognized throughout the industry, including:

  • Landy Award Winner — Best Use of SEO in Retail (Search Engine Land)
  • Three (3) nominations for Search & Digital Marketer of the Year
    (Search Engine Land Landy Awards & US Search Awards)
  • Former US Brand Ambassador for Majestic SEO

I’m deeply involved in the SEO and marketing community and draw from a broad network of industry peers, partners, and practitioners to stay ahead of trends and continuously refine strategy.

Why This Blog

Digital marketing doesn’t stand still — and neither do I.

This blog is where I document what I’m testing, learning, and seeing in the field, especially as AI reshapes search, content, and performance marketing. My goal is to share practical insights that help marketers, founders, and teams make smarter decisions in a fast-changing landscape.

Thanks for stopping by — and feel free to explore, learn, and challenge ideas along the way.