At MozCon in NYC, I found myself in a conversation that felt like a time warp — standing with Dr. Pete Meyers, talking about Google Hummingbird. Yes… Hummingbird. In 2025. And honestly?It was wild. Because hearing Hummingbird come up again reminded me just how far ahead Google was over a decade ago… Read More »Reflections on Hummingbird and Semantic SEO with Dr. Pete Meyers at MozCon

Mountain View, CA – In a significant move impacting the SEO and data analytics landscape, Google recently deprecated the num=100 search parameter, a long-standing method used to display up to 100 search results on a single page. This change, which took effect in September 2025, is widely seen as a direct effort… Read More »Google’s “num=100” Update Aims to Curb Large-Scale SERP Crawling

Google has officially begun rolling out its first core update of 2025—the March 2025 core update. As with previous updates, this rollout is expected to take up to two weeks to complete. What This Core Update Means Google describes core updates as regular enhancements to its search algorithms aimed at improving the… Read More »Google Rolls Out March 2025 Core Update: What You Need to Know

The latest Google core update rolled out in early November, and as always, it left SEO professionals and digital marketers scrambling to understand its impact. This update aims to improve Google’s ability to deliver relevant, high-quality search results. Yet, it also comes at a time when Google is losing market share as… Read More »Google’s November Core Update and the Future of Search in an AI-Driven World

In a world where Google has long dominated the search market, recent antitrust rulings are shaking up the landscape. The U.S. Justice Department’s landmark case against Google, accusing the tech giant of maintaining a monopoly in search and online advertising, has resulted in a ripple effect across the industry. As competitors like… Read More »Google Antitrust Ruling: What’s Next for the Search Giant as Competition Grows?

Google Chrome has officially ended support for the First Input Delay (FID) metric, shifting developers’ focus to the more comprehensive Interaction to Next Paint (INP) metric. This transition reflects Google’s effort to better measure the full user interaction experience, and it’s crucial for businesses to understand how this affects their websites and… Read More »Google Chrome Drops Support for First Input Delay: What Business Owners Need to Know and How to Adapt